Geothermal Energy Needs a New Narrative—Here's How We Can Change It

Geothermal energy has long been an underrepresented player in the renewable energy sector, often overshadowed by solar and wind power. Yet, its potential to provide a consistent and reliable energy source is immense. In the article Geothermal Energy Needs a New Narrative—Here’s How We Can Change It, Kristina highlights the need to reshape the perception of geothermal energy through compelling storytelling and visuals.

“We must reshape the narrative using storytelling and visuals to make geothermal appealing and simplify the message. The Declaration of Communication presents the facts from half a decade of work. The report explains why we need one united voice and offers clear, actionable steps. We want to create a hub at geothermaldoc.com, where people working with geothermal and communication can access information and get inspired. We’re calling on ambassadors worldwide to join this energy revolution!” — Kristina Hagström-Ilievska, CMO, Baseload Capital

The Declaration of Communication (DOC) aims to unify the geothermal sector under a single, compelling message, making it more accessible and engaging for the world. This initiative not only presents the hard facts from years of work but also provides a strategic framework for how the industry can amplify its voice. By creating a global hub for geothermal communicators, DOC strengthens collaboration and inspires a new wave of advocacy for this powerful renewable resource.